Brand designs rooted in story telling.
Our Services
Brand Strategy
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Web & Screen
We leverage your brand strategy to create a destination that is not just a “website,” but a complete digital hub experience with content to attract and retain your customers.
Collateral
From packaging and print to business cards and t-shirts, get your brand noticed by putting truly memorable collateral in the hands of your customers. This requires great design – not to mention branding worth showing off in the first place.
Branding includes
BRAND STRATEGY
PRIMARY LOGO
SECONDARY LOGO
MARK(S) /BRAND PATTERN
COLOR PALETTE
FONT PAIRINGS
ONE COLLATERAL ITEM
BRAND GUIDELINES
We will push to find a powerful and prominent brand identity that is custom tailored to fit you and your ideal customer or client. By aligning your visual branding with your brand strategy, we will fully communicate your brand story through our designs and copy.
At Heirloom Creative, we blend brand strategy, brand design, and Copywriting to create a comprehensive marketing experience. We intentionally partner with a select number of clients at a given time so we can give them our full attention.
Paired with our one concept method, our brand strategy, copy wrting and design process will help you uncover your core message, deeply understand your target audience, and create a lasting impression through your visual design.
What is the design process?
01. DISCOVER
Successful design is rooted in strategy, which means that we don’t just make something pretty without intent. We’ll dive deep and (really) get to know your brand so that we can develop an authentic identity from the ground up.
02. STRATEGIZE
You’ll receive an in-depth brand strategy that outlines your brand’s ethos, audience, competition and overall goals. A visual moodboard is also included so that we have both a verbal and visual checkpoint before moving forward.
03. DESIGN
Using everything we've gathered so far, we'll begin developing concepts. We take a one concept approach when it comes to design, playing with a variety of directions up front and narrowing down as we go in order to deliver a strong and succinct solution for your brand.
04. REFINE
Through two rounds of refinement, we’ll discuss what's working as well as any potential opportunities to grow. Our job is to make sure that what we’re creating resonate for both you and your brand, so honest communication is key.
05. EXPAND
Branding always comes with one complimentary collateral item from the following list: business cards, notecard, letterhead, hang tag, tote bag, up to four custom icons, or up to two social media templates. And then if you need any other design elements (like print, packaging, and / or web design), we’ll design those at this time as well
06. FINALIZE
Once everything is finalized and approved, you’ll receive all of the files and tools needed to successfully launch your brand into the world.
Frequently Asked Questions.
WHY DO YOU ONLY PRESENT ONE CONCEPT?
Our clients hire us because they trust that it’s our job to design the best, most succinct solution for their brand. The reason this works is because our process is rooted in strategy, allowing us to channel all of our creative energy into something that not only reflects our clients story and audience, but is beautiful, too. We still explore a variety of options up front, but narrow those down so that we can present our clients with a more fleshed out identity. Remember, we do offer two rounds of refinement after the initial concept is presented. This way, we can properly discuss what’s working as well as any potential opportunities to grow so that in the end, you’re walking away with a brand that best represents your business.
HOW LONG WILL MY PROJECT TAKE?
Turn around time varies depending on project scope, as well as client response time. But typically, branding takes 6-8 weeks from start to finish. Add on collateral items (like website design, print, packaging, etc.) incurs extra time. Contact us for specifics!